In Part 1 of this blog post series, I introduced the concept of competitive positioning and why it is important to marketing strategy. I also described a competitor matrix, the first of three tools architecture and engineering (A/E) firms can utilize to help them think through how to position themselves against their competitors. In Part […]

In Part 1 of this blog post series, I introduced the concept of competitive positioning and why it is important to marketing strategy. I also described a competitor matrix, the first of three tools architecture and engineering (A/E) firms can utilize to help them think through how to position themselves against their competitors. In this […]

In previous posts on this blog, I have written about how the key to good strategy is offering a unique value proposition to your clients that aligns with their unique needs. This unique value has to be grounded in the unique application of the unique resources, capabilities, and activities that exist within your company. Have […]